This is a Snickers magazine ad in Rolling Stones. I really like the ad. They took a popular social networking site (Facebook) and took Facebook's "like" button and put it on their ad. I thought it was clever that they had the Reese's Peanut Butter Cup under they "Like" button and the Snickers Peanut Butter bar under the "Love" button. Since most people have a Facebook, this will appeal to a lot of readers. They have text at the bottom of the page that people can read without squinting their eyes. I think this is a very affective magazine ad. They also show their actual product (unwrapped and wrapped).
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