This is a McDonald's advertisement on a bulletin board. I didn't realize it at first, but it represents a clock (6-11 a.m.) and whatever the hour is the McDonald's "M" points to it. The have what looks like a nob up top and the sun reflects off of that and then shadows the "M" to what time it is. It's a very clever bulletin board and it reminds me of a sundial. This will definitely get people's attention.
They even show the food items that they serve during breakfast hours.
7 o' clock
9 o' clock
11 o' clock
You can really see the "M" when it hits 11 o' clock
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