Sunday, April 15, 2012

Monopoly

You don't see many advertisements for board games. This is a magazine ad for the board game Monopoly. Instead of showing the actual game, they showed the game being played in real life. The guy in this picture is sad because his car (one of the pieces in the game) got towed away. In the right corner they show the Monopoly logo and next to it says, "Be careful where you land." They are saying that you have to be careful where you land on the board because it could be bad.
I like this ad a lot. I think it is very clever, and I liked how the did something different instead of showing the actual game board.

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