It took me a while to realize what the purpose of this ad was, but I eventually got it. They are advertising their bike lock chain. They are saying that no one will steal a person's bike because their lock is that good. They have a picture of a bike conjoined with a pole to show that no one will steal it. I think it's a clever ad. It makes you think, but not for too long. There are no words on this ad except for the words on the product, which is at the bottom right hand side.
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