This is a magazine ad in TIMES. It's not promoting a phone, but an app for a phone. It's the CNN Money app where you can get breaking news, track real-time market data, and follow your personal stocks. Then it actually shows that app being used on a phone. It says you can download the app for free, but that's probably just a trial version or doesn't have all the features.
I think it is an affective ad. This is a good ad to put it TIMES magazine since it covers news from politicians, to pop culture, to the entertainment industry to celebrities, and other important news.
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