Saturday, April 7, 2012

How did the Chicken cross the Roads?

This was a magazine ad in a graphic designers book. The ad is for Perdue Chicken. They have animated the ad, which I think is interesting because it's different from other ads. The story behind the ad is, "How did the chicken cross the road?" Well they show you how the chicken crossed the road, he/she dug a tunnel under the road so he/she could get across safely. The whole point behind the ad is that Perdue's chickens are smarter and healthy than other chickens because they aren't fed steroids, growth hormones, or any other type of "bad products."

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