Once Upon a Time

This is a two spread page magazine ad for the television series, Once Upon a Time. The one page shows one character, which is Rumplestiltskin and the other page shows the Evil Queen. The only words are the shows' name and when it premiers on television.
I think the point of this ad is to promote their show to try to get people to watch it. This ad isn't one of my favorite ones. I wish they could have explain the show or shown a picture from the storyline I know how they Evil Queen is, but not Rumplestiltskin. People may not know who these characters are, but then again that might be the whole point of them designing the ad that way, so people would watch the show to find out who the characters are.