Orange Juice Ad

This is another magazine ad in a graphic designers book. It's a orange juice ad. They have cut oranges up into different shapes like a bone, fish, and toast. At the bottom of the ad next to the orange juice it says, "It's more than orange juice." I think what they are trying to say is that you can have orange juice with any type of food, and that it has good stuff in it too.
The ad is a little confusing, but I think I get it.